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Photograph - cut strawberryThe Better Berries Program

The Better Berries Program, a joint project between the Queensland Government and industry, selects and develops strawberry varieties for national and international markets. Through targeted research and development (R&D), the program has played a major role in building the Queensland strawberry industry. Queensland is now the largest strawberry producing state in Australia.

The program's research activities are helping the industry by:

  • introducing diversity through varietal breeding and introductions
  • improving yields through irrigation and nutrition management
  • reducing chemical requirements
  • breeding for an extended season (Queensland strawberries can now be enjoyed from May to October).

    • The latest research and development results are available in the 2005 Strawberry R&D update.

    These activities are assisting the Queensland strawberry industry to increase its economic potential on a sustainable basis. They are also guaranteeing everyone better quality, ethically produced strawberries that are available at the grocer for longer.

    The Better Berries Program is supported by Horticulture Australia Limited, Queensland Strawberry Growers Association, Growcom and Strawberries Australia.

    For further information on the Better Berries Program, please contact the DPI&F Business Information Centre on 13 25 23 (for the cost of a local call) or email: callweb@dpi.qld.gov.au

    Strawberry home

    Last updated 20 September 2005


     

    © The State of Queensland, (Primary Industries and Fisheries within the Department of Employment, Economic Development and Innovation) 1995-2009.
    Copyright protects this material. Except as permitted by the Copyright Act, reproduction by any means (photocopying, electronic, mechanical, recording or otherwise), making available online, electronic transmission or other publication of this material is prohibited without the prior written permission of The Department of Employment, Economic Development and Innovation, Queensland. Inquiries should be addressed to copyright@dpi.qld.gov.au (Queensland residents phone 13 25 23; non-Queensland residents phone 61 7 3404 6999).